10 Tips For Breastfeeding Success

Updated: Nov 19, 2020

As a former labor nurse, and currently practicing as a certified lactation counselor and certified childbirth educator, I often find that my clients are eager to prepare themselves for what to come in the months post birth. If I had to answer what some of my most frequently asked questions are about, one topic that comes to mind immediately is how to get breastfeeding off to a solid start!

This topic in and of itself is something I devote an entire 2-hour long class to because there are so many ins and outs of “breastfeeding basics.” Though often touted as a “natural” and “easy” process, for many delivered moms and babies, successful breastfeeding takes a lot of hard work, dedication, education, and patience. So today, I would like to share with you a few tips for breastfeeding success that you can make a part of your birth plan and education BEFORE you deliver your little bundle of joy.


First, what are a few of the benefits of breastfeeding for both mom and baby?

For mom:

  • Portability and accessibility

  • Reduces maternal incidence of breast and ovarian cancers

  • Reduces type 2 diabetes and heart disease risk

  • Moms are more likely lose more baby weight at the 6-month mark postpartum, as compared with formula feeding moms

  • Financially an advantage, as formula can get pricey

For baby:

  • Quick and easy access to mom

  • Fewer ear infections and colds

  • Less diarrhea and constipation

  • Reduction in incidence of SIDS

How can you support your breastfeeding experience BEFORE you give birth?

10 Tips for success

1. Seek out evidence based breastfeeding resources and education prior to your delivery.

Find out what classes and resources your prenatal provider, delivering hospital, or another trusted, qualified lactation professional can offer you. Many classes and resources are budget comprehensivefriendly and , such as Strong as a Mother’s Breastfeeding Basics offerings, which include online pre-recorded, live, or self-paced e-learning classes. These classes can be booked at

Other trusted breastfeeding resources that I truly appreciate include La Leche League International (, Kelly Mom (, and Dr. Jane Morton’s website, First Droplets (

2. Contact your insurance provider by the mid to late 2nd trimester to find out the answers to some key questions.

This includes asking which breast pumps may be partially or fully covered by your insurance plan, and/or if your plan covers any other lactation services, such as a postpartum home or virtual visit from a qualified lactation specialist, such as an Internationally Board Certified Lactation Consultant (IBCLC), or a Certified Lactation Counselor (CLC). They may even reimburse you the cost of a breastfeeding preparation class or count it as an FSA/HSA (Flexible Spending Account or Healthcare Spending Account) reimbursable expense!

3. Make immediate skin to skin contact a priority on your birth preferences list.

Immediate skin to skin contact with the healthy, full term newborn helps to:

  • Foster initiation of breastfeeding

  • Supports exclusive and extended breastfeeding

  • Improve baby’s temperature, breathing and blood sugar regulation

  • Increases maternal/newborn bonding

***OF NOTE – If immediate skin to skin care is not possible due to infant health condition or in instances of prematurity requiring heightened surveillance of your baby in NICU or Well Baby Nursery Care, request a hospital grade breast pump to get started with a double breast pumping routine every 2-3 hours or 8-12 times a day, until baby is able to return to the breast. This should ideally be started within two hours of birth!

4. Learn to Hand express.

These 4 simple steps can be used to help increase your supply in the early days, help to get baby interested in a feed, especially in those early, sleepy newborn weeks, and can help relieve engorgement.

Steps to Hand Expression

  • Massage your Breast

  • Place Your Fingers

  • Compress Towards Chest Wall

  • Gently Squeeze

5. Find out what kind of help you can expect to receive in your delivery facility so you can get things off to a good start!

Speak to your OB-GYN or Certified Nurse Midwife (CNM) about it during office appointments, or contact your hospital’s Obstetrical Nurse Navigator or Labor and Delivery department nurses for a description of the in-hospital resources provided during your stay to help you and baby get off to a good start when you still have help on hand from staff.

6. Perfect your newborn’s latch.

Good latch mechanics include and are super helpful to prevent nipple soreness, engorgement and developing the proper milk supply to feed your little one! Things to look for include:

  • Mouth is open wide

  • Baby’s Lips are flared out

  • Large amount of breast is in baby’s mouth

  • When baby is sucking you see their ear and jaw moving

  • You hear audible sucks and swallows happening actively during the feed

  • You feel a tug to the nipples while infant is feeding, but it’s not a painful feeling

  • Breasts feel softer after the feed

***If baby’s latch is painful, or if you think your baby is not transferring milk well from the breast seek professional lactation support as soon as possible for correction and support as ignoring this can lead to a decreased milk supply for you, pain for your nipples, and frustration and weight loss in your baby.

7. Watch your baby's hunger cues, not only the clock!

Many providers will tell you that newborns eat every 2-3 hours, but many factors can influence the time between feeds. Hunger cues are the best way to know to bring your baby to breast, which is about 8-12 (or sometimes more) times a day for the average newborn. Hunger cues may include: